Hi, my name is Erica.

I’m a creative leader with 15+ years of experience turning strategy into brands, campaigns, and digital experiences. I lead multidisciplinary teams and creative partners from concept through execution, working across brand, digital, social, print, content, and experiential design.

My background in UX/UI brings another layer to how I approach creative work. I think about how people experience a brand, how ideas translate across touchpoints, and how strong visual storytelling can create meaningful connections. I bring together strategic thinking, hands-on design, and creative direction to build work that feels cohesive, thoughtful, and engaging.

Where I’ve Been
Senior Product Designer – ServiceNow
AI Strategic Design Manager - Crowe
Senior Product Designer - ReelTime
Product Designer – Ascension Healthcare
UX Designer – Performance Food Group
Senior Product Designer – Little Adventures
UX Designer – EKKO Studio

*I am based in Colorado, providing visual design worldwide.

 
Picture of Erica McCary, Graphic Designer

Working With Me

  • Goodlight Creative | Marketing Team

    Creative Direction

    Turning business goals and strategy into strong creative concepts, visual direction, and work that connects across channels.

  • Goodlight Creative | Greeley Graphic Designer

    Brand + Campaigns

    Brand systems, integrated campaigns, content, social, print, environmental, and the creative direction that holds it all together.

  • Goodlight Creative | Greeley Art Director

    Digital + UX/UI

    Digital products and experiences grounded in how people actually think, behave, and use them—from early strategy through final UI.

Creating digital and branded experiences that drive value.

  • Goodlight Creative | Greeley User Experience

    User Experience

    Journey Mapping, Information Architecture, Prototyping, Wireframes, User Research, Competitive Analysis

  • Goodlight Creative | Greeley Logo Design

    Branding

    Logo Design, Stationery, Moodboard, Typography Recommendations, Brand Guide

  • Goodlight Creative | Greeley Website Design

    Website Design

    Website Design & Development, Design Systems, Product Design, Mobile Design, Prototyping

  • Goodlight Creative | Greeley Social Media Marketing

    Social Media

    Custom Social Media Posts, Brand Profile Updates (Cover Image, Profile Image), Templates

  • Goodlight Creative | Greeley Interior Design

    Environmental Design

    Interior Graphics, Signage, Environmental Graphics, Tradeshow Design, Event Banners

  • Goodlight Creative | Greeley Graphic Design in a Day

    Design For A Day

    8 hours of my time, focused on designing for you and your organization.

  • To say that I highly recommend Erica is an understatement. Erica really went above on beyond when creating both the Kindle and paperback versions of my book. I expected a decent work relationship, but in this day and age, you learn to not expect more than that. However, I am happy to say that she exceeded my expectations. She was professional, easy to work with, and delivered everything in a timely fashion. I have already recommended her to a few friends, and I will certainly use her again if the situation ever presents itself.

    Raegan B., The Discipulus Foundation

  • When we started working with Erica we had inconsistent branding with our online platforms and physical brochures. We wanted to level up our online presence as well as create brand consistency. Erica helped not online outline ways we could apply a more modern look and feel to our website but created a beautiful and easy to follow mood board for all of our future posters/pamphlets and other advertising and branding materials. She helped us find our voice through colors and images. They reflect the approach we take towards health and wellness. The best part is Erica's timeliness, adaptability and flexibility in working with us. She's available for small and large projects we present to her. Plus she's delightful to work with. We would definitely recommend Erica for any size branding or design project you may have.

    Kaitlyn S., Mindful Massage and Bodywork
    mindfulmassagegreeley.com

  • Erica is professional, has a keen eye for design, and is always timely. The best part of our experience is that we don't have to worry about anything when working with her, we just let her know our needs and she does a great job of handling the rest!

    Sara S., Windsor Charter School

  • Erica gave me the confidence to be visible. She is so easy to work with and truly desires to see you grow your business!

    Laura S., Money. Love. Journey.