Chow down, cow town

Greeley, Colorado was launching its first-ever Restaurant Week: a two-week event created to get people out exploring the city’s growing food and beverage scene.

With no existing event brand to build from, we had the opportunity to create the identity from scratch—and make Restaurant Week feel distinctly Greeley.

I led the creative direction around a simple idea: make trying somewhere new feel fun. That meant embracing a voice and visual system that was bold, playful, a little irreverent, and unmistakably local.