greeley creative arts center—
Where creativity finds its place
The Greeley Creative Arts Center (GCAC) is a hub for Greeley’s creative community, giving local artists a place to develop their craft, grow their careers, and connect with one another. Through classes, programs, exhibitions, events, and professional resources, the GCAC supports artists at every stage while creating more opportunities for the community to experience and engage with local art.
I joined the project as the senior creative partner, handling strategy through execution to create a clearer, more welcoming brand for Greeley’s creative community. My work spanned brand strategy, messaging, visual identity, and website design, bringing it all together in an experience that helps artists develop their craft, build their careers, and find creative community.
Strategy & Direction
Brand discovery · Audience strategy · Positioning · Brand architecture · Creative direction
Brand & Messaging
Brand promise · Brand personality · Brand pillars · Messaging hierarchy · Elevator pitch · Visual identity · Logo design · Brand guidelines
Digital Experience
Information architecture · UX strategy · Website design · Content direction · Accessibility · Design QA