A visual identity built for motion.

Sergey Yepishin is a videographer who needed an identity that could move seamlessly between the digital world where his work lives and the physical world where he builds connections with clients.

Inspired by the energetic, cinematic quality of his work, I developed a modern identity influenced by streetwear, sport, and editorial design. Bold typography, unexpected composition, movement, and restraint give the brand a distinct personality while keeping it simple enough to complement his photography and film rather than compete with it.